FOR IMMEDIATE RELEASE
by Wanda Smith
Sail America Increases Exhibitor Space at Strictly Sail Pacific
High demand for exhibiting space prompts expansion
11 April 2010: March 25, 2010, Middletown, RI – As a result of continued demand for space, show producer Sail America has reconfigured the Strictly Sail Pacific show layout to accommodate an additional 30 exhibitors right in the center of the show.
The show takes place at rennovated Jack London Square in Oakland, CA.
A new exhibit tent is situated close to the major exhibit hall, marina, parking and Waterfront Hotel and is a welcome addition for last-minute exhibitors participating in the West Coast’s largest all-sail boat show slated for April 15-18, 2010.
“Despite the challenges in the market, it’s encouraging to see such a strong show of support for this year’s Strictly Sail Pacific boat show,” said Sail America Executive Director Jonathan Banks. “We had actually anticipated a decrease in space demand and had planned accordingly, but it’s wonderful to be able to get creative and expand the space. We are seeing positive energy and enthusiasm from our exhibitors and believe this represents great news for our industry, positive encouragement for the west coast sailing community and ultimately, will make for an even better show for our attendees.”
One of the goals for this year’s show is to give attendees plenty of opportunity to get out on the water and experience sailing. Thanks to the collective efforts of several organizations including Discover Sailing, Call of the Sea, the Derek M Baylis and Heart of Sailing, adults, kids and children with special needs, will all enjoy free sailboat rides throughout the show.
A few other show highlights include the launch of the new “Multihull Lagoon” in the marina which will feature a collection of catamarans and trimarans, as well as “The Fun Zone,” a splashy display of more value-oriented daysailers and small boats that retail for less than $20,000. More than 100 free seminars are planned, as well as a variety of exciting show entertainment and parties including the popular Latitudes & Attitudes 8th Annual Cruisers Bash, which will be televised.
Show events and festivities are being broadcast to the local market and regional sailing community through a targeted marketing blitz which includes radio, print and web advertising, direct mail and e-blasts, public relations, plus an all-new social media campaign encompassing Twitter, Facebook and LinkedIn activities. Exhibitors have also been provided with a free marketing toolkit to complement the show’s marketing effort.
“We’re pulling out all the stops to maximize the show’s success,” said Banks. “We feel a great deal of positive momentum going into the show, and we’re all working hard to create a show experience that will benefit our exhibitors and thrill our attendees.”
On San Francisco Bay at Jack London Square in Oakland, California. Just across the Bay from downtown San Francisco, with easy access from around the Bay Area by ferry, BART or bus.
Thursday and Friday, April 15 – 16: 10 am – 6 pm
Saturday, April 17: 10 am – 7 pm
Sunday, April 18: 10 am – 5 pm
$12 – Thursday and Friday (Adults)
$15 – Saturday and Sunday (Adults)
$24 – Two-Day Adult Pass
$40 – Four-Day Pass (Available Online Only)
FREE – Children 15 years and under (when accompanied by a paid adult)
For more information, contact Wanda Kenton Smith, Kenton Smith Marketing, at(407) 697-8055 or e-mail: email@example.com
ABOUT KENTON SMITH MARKETING:
Wanda Kenton Smith is a trained journalist whose 30-year stellar marketing and media career includes former posts as a national copywriter for a 70-person in-house agency.
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