GAC Pindar and Marine Shift 360 in Partnership to Develop Life Cycle Assessment Tool

GAC Pindar has joined forces with the MarineShift360 international collaboration to develop the first Life Cycle Assessment (LCA) tool to help the recreational and performance yachting world reduce its use of resources and cut waste, pollution and carbon emissions. The strategic partnership brings together MarineShift360’s expertise in systems driving the shift towards a circular economy and GAC Pindar’s insight and understanding of the recreational marine sector.

Consumer demand and expected changes to legislation are driving the marine industry to seek ways to move into closed-loop product design and away from the ‘take-make-waste’ approach.

GAC Pindar is helping MarineShift360 develop an LCA tool to help the industry identify and understand how to make environmental and economic savings. It quantifies the environmental effects of a product’s full life cycle, enabling users to make informed decisions at the design stage to mitigate their impact on the environment. Its Founding Sponsor is 11th Hour Racing, an international organization that harnesses the power of sport to innovate change for the health of our oceans.

GAC Pindar joins 10 other Pilot Partners with which MarineShift360 is working to tailor their tool to the specific needs of marine businesses. They are providing important data related to the complex transportation of equipment all over the world for some of yachting’s biggest events including the Volvo Ocean Race and the latest series in supercharged fast-flying F50 catamarans. Their in-depth understanding of the planning and execution of logistics support for premier sailing events brings valuable additional expertise to the table.

Jeremy Troughton, GAC Pindar’s General Manager, says: “We are excited about working with 11th Hour Racing and Pilot Partners to develop a tool which can be used to guide the industry to a more sustainable future. More and more of our customers are seeking greener logistics solutions and there is much we can do in the short term, such as consolidating shipments, using greener shipping lines and making smarter routing decisions earlier in the planning process.”

The LCA tool will also enable GAC Pindar to identify where real, measurable reductions can be made in fossil fuel consumption and packing materials. As well as developing sustainable transportation solutions for marine equipment that go beyond carbon offsetting, GAC Pindar aspires to ensure best sustainable practices are applied throughout its supply chains.

Image 1: GAC Pindar is helping MarineShift360 develop a Life Cycle Awareness tool

Image 2: GC32 fleet loading into shipping containers in Lagos, Portugal, in June

Photo credit: Jesus Renedo / Sailing Energy / GC32 Racing Tour

About GAC Pindar

Launched in 2011, GAC Pindar is the go-to provider for marine sport, leisure and event logistics. GAC Pindar combines the global strength and resources of the GAC Group with the Pindar brand’s knowledge and understanding of the yachting world.

GAC Pindar is the official logistics provider for the ‘GC32 Racing Tour’, the recently announced ‘The Race Around’, World Sailing (the governing body for sailing) and the first company to be appointed Official Logistics Provider for two consecutive editions of the Volvo Ocean Race.

It is also a familiar name on the international race circuit, frequently featuring in the winning line-up at premier sailing events.

Headquartered in the UK sailing hub of Southampton, GAC Pindar is a division of GAC Services (UK) Ltd and part of the GAC Group.

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