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I tell people every day that there is a sailing vacation for everyone and every budget. From ultra-luxurious fully crewed sailing vacations for celebrities and high rolling business executives to your favorite Grandma's bucket list vacation.
My team has been focusing on growing the "by-the-cabin" model from bottom up, specifically marketing towards first-timers. Social media advertising has been crucial in getting our message out to the masses and the response has been incredible.
The traditional big-box cruise industry is a 35 billion dollar a year business. What does the guest get from that? You . . .
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