Cape Panwa Hotel Phuket Raceweek Looks Overseas for Expansion
Australia is a target market to grow charter participation in the regatta
Cape Panwa Hotel Phuket Raceweek organizers are looking to expand overseas and grow international participation in the award-winning regatta over the next five years. With international promotions, a series of road trips to key markets and Phuket's growing appeal as a world-class sailing destination, organizers are confident in growing the regatta's international footprint and attracting more charterers for the 2019 event and beyond.
“We have seen a steady increase in the number of charterers competing in the regatta in recent years and this is an area we want to grow further. Australia is an exciting market with a high population of sailors and a strong awareness of Phuket already. This is a market we are investing in for the future growth of the regatta,” said Byron Jones, Managing Director of organizers Media Business Services Co. Ltd.
“We went to Australia and visited a number of Australian yacht clubs last year. While promoting Phuket Raceweek we were also promoting sailing in Phuket, and the response we had was overwhelming. We were welcomed with open arms wherever we went and it was very encouraging to learn how many Australian sailors already knew of Cape Panwa Hotel Phuket Raceweek. It can be a costly exercise for an international crew to fly to Phuket, charter a boat, rent accommodation and compete, but the interest is there and the numbers are growing . . .
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